Celebrity Golf Tournament Will Showcase Special Canada-County Relationship

News Release


Feb 07

Celebrity Golf Tournament Will Showcase Special Canada-County Relationship

DESERT HOT SPRINGS – The Palm Springs destination has long held a special place in the hearts of Canadian visitors and snowbird residents. This weekend, Riverside County will welcome its top trading partner for the Canada California Business Council Celebrity Golf Classic, held for the first time at the Desert Dunes Golf Club near Desert Hot Springs, 19-300 Palm Dr.

During the tournament, Supervisor John J. Benoit will sign a bilateral agreement with the Canada California Business Council to exclusively market and promote Riverside County and its 28 cities as the destination of choice and preference for Canadian business, investment and tourism.

“The Canada California Business Council is proud that we have developed such a great working relationship with the Office of Foreign Trade in Riverside County, and our agreement formalizes that relationship into a long term strategic partnership,” said Lee Fraser, president of the Canada California Business Council. “The Council’s goal is to see more Canadian business creating U.S. jobs in Riverside County, more Canadian home ownership, and more Canadian tourists coming to Riverside County.”

“Riverside County is proud of our special diplomatic and business relationships that have led to this golf tournament and agreement,” said Supervisor John J. Benoit. “We welcome Canadians who are active members of our community and look forward to continued successes.”

The agreement will further cross-promote the county and the council efforts to bring more jobs and Canadian investment to Riverside County. County supervisors Marion Ashley and Jeff Stone, as well as a delegation of local officials and state representatives, also will attend.

“Canadian visitation continues to grow due to our appealing amenities and wonderful service with WestJet Airlines,” said Scott White President and CEO of the Palm Springs Desert Resort Communities Convention and Visitors Authority. “Palm Springs now has flights from Vancouver, Calgary, Winnipeg and Toronto, making our destination easier to visit, conduct business and enjoy our year-round sunshine and warm hospitality. We welcome the Golf Classic as a new opportunity to build strong relationships with the Canadian market.”

According to Dr. Manfred Keil, associate professor of economics at Claremont McKenna College, 44 percent of county exports go to Canada.

The Desert Dunes Golf Club is owned by Glen Brayshaw, a Canadian business owner who purchased the course two years ago from foreclosure and spent $2 million in renovations.

Joining many Canadian government and business owners to raise funds for the March of Dimes California are champion wrestler Bret “The Hitman” Hart, National Hockey League stars Luc Robitaille, Dennis Hull and Val Bure, Major League Baseball player-turned-actor Royce Clayton, actors Jeremy Sumpter and Matthew St. Patrick, former National Football League and Canadian Football League player Singor Mobley, actresses Kate Linder and Sheila Shah, Stefanie Schaeffer, winner of “The Apprentice,” and local radio personality Julie Buehler.

The celebrity golf tournament will be broadcast live on Canadian television.

“The golf event, along with benefitting March of Dimes Canada, is helping Canadian and American business leaders come together, and the event promotes Riverside County as a destination of choice for Canadians,” Fraser said. “We are grateful to have Riverside County as a partner and look forward to working together with the county toward creating a better California, now and in the future.”

To register for Friday’s welcome reception and learn more about the tournament and events, please visit: http://marchofdimes.akaraisin.com/CCBCGolfClassic

73-710 Fred Waring Drive, Suite 222, Palm Desert, CA 92260 | Phone: 760-863-8211 • Fax: 760-863-8905